Getting Real about Real-Time Bidding

RMX’s Ramsey McGrory talks about real time bidding’s impacts on publishers
Real-time bidding represents a sea change for online publishers, says Ramsey McGrory, head of Yahoo!’s Right Media Exchange, and as it evolves, the challenges and rewards for publishers are becoming clearer. Read McGrory’s interview in Digiday for his views on real-time bidding benefits and pricing strategies, the growth of mobile inventory on the exchange, and the future of RMX.
— The Team

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