IAC Dumps Google/DoubleClick Ads For Microsoft/Atlas

IAC has dumped DoubleClick as the ad provider for many of its web properties, like CitySearch, Evite and Match.com. The future Google subsidiary was replaced by future Microsoft subsidiary Atlas, itself a division of aQuantive, the ad firm Microsoft is in the process of acquiring for a bajillion dollars. As Erick Schonfeld says, Barry Diller picked his poison, deciding that if they had to use a competitor, they should help Microsoft and not market juggernaut Google.
Seriously, IAC should buy a major online ad firm. Google did, Microsoft did, Yahoo did, and IAC could stand to do the same.

Original post by Nathan Weinberg