Mobile Retail Revolution

Yahoo! study shows how “social shopping” is changing the way people shop for clothes
Editor’s Note: This post is the fifth in an ongoing series exploring findings from a recent, comprehensive study undertaken by Yahoo! and Nielsen to discover how people interact with their mobile devices, and the opportunities that those findings present to advertisers.
When Yahoo!’s Ashmeed Ali, a Senior Manager for B2B Strategic Research & Insights and co-author of our Mobile Shopping Framework study in partnership with Nielsen, went shopping for a new pair of nice kicks recently, he asked his friends for advice—and they weren’t even with him.
In the sneaker aisle at a major sporting-goods store, Ashmeed (or “Ash,” as we call him around the office) took photos of five different shoes that appealed to him. “I couldn’t make up my mind, so I took photos of five shoes and emailed them to my friends, and I don’t think […]

See original post by Administrator