Know Your Target, Reap the Rewards

How can anyone expect to market a product or business effectively if they really don’t know who their ideal target
customer is? Now, most people will put together a target market by looking at aspects such as age, location, gender, and
financial status. However, these indicators are very general in nature and may not help you determine your precise target market.
If you really want to market your product/business effectively, then you need to figure out who your ideal customers will be well before you start trying to attract them to your business.
You need to get to know their personalities. Look at car companies, for instance. They truly know the personalities of
their target customers. Cars companies sell an image; a lifestyle, if you will. They know who is going to buy their cars
by figuring out the personality types that they will appear attractive to.
No matter what type of product you’re selling, you need […]

See original post by Adrian Newman