How to Avoid a Public SEO Disaster

4 things marketing managers need to know
Public SEO debacles are happening everywhere.
Recently some big brands have faced terribly embarrassing, high-visibility SEO smackdowns from search engines for engaging in various types of unacceptable search optimization practices. This is not new.
What is new is that SEO is no longer just black hat vs. white hat. In the “old days” of SEO, a practitioner could employ acceptable methods of optimization or black hat tactics, and the line was clear.
Are you black hat without even knowing it?
Now the divider between what is right and wrong seems nebulous and obscure, and SEOs and firms who think they are employing white hat practices are often not—without even knowing it. Granted, SEO is fundamentally born out of manipulating search results. But as this industry goes through a bumpy, pubescent metamorphosis from adolescence into the world of the Internet-unknown (think “SEO is dead” hype of 2010), many of […]

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