Debunking the Yahoo! Myth – Leverage Yahoo! For Maximum PPC Profits

Okay, so everyone likes to say Yahoo is horrible for PPC marketing. The point here is that it is VERY easy to SAY something without knowing what you are talking about! I have conducted Search Marketing Campaigns for DOZENS of businesses and also DOZENS of affiliate programs, and have found that Yahoo, many times can be AS profitable although they have the shorter reach than Google, and actually MANY times MORE profitable than Google in many cases. This is not ALWAYS the case, but many times it is.
"You’re nuts! NO ONE uses Yahoo! How would that be possible? Besides their customer service is bad, their logistics stinks!" Well, if you care more about how easy it is to navigate a program, or you care more about branding, or you need very high volume in sales and can afford higher PPC costs, then stick to Google! BUT, if you want to […]

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