Ad of the Week: Kraft Macaroni & Cheese

Back story of “golden voice” announcer Ted Williams makes this straightforward spot one of January’s hottest viral ads
Dumb husband brings home a business client unannounced for dinner. Wife improvises by serving macaroni and cheese. Wise kid provides a couple of beyond-his-years snarky remarks. As TV ads go, it’s fairly predictable and pedestrian. So why does this Kraft ad have more than a million views on YouTube?
It’s due to the circumstances behind a member of the production—who usually couldn’t be more anonymous in a commercial—but in this case, has garnered national attention. The ten-second voiceover during the spot’s conclusion was provided by formerly homeless man Ted Williams, a true product of the YouTube Era. Williams went from giving a deep-voiced radio-style announce in exchange for a buck on the side of an Ohio highway to a gig with a major CPG company in a matter of days.
Online videos featuring Williams (including […]

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