Writing Good Ad Copies – Benefits Sell

When writing ads one of the most important parts is to sell the benefits, not the features.
Sometimes when we attempt to make ads, we over complicate it and try to make the ad look “pretty” when that’s not what gets people to click. The other day I saw this ad and I thought it was a great example of a simple ad that quickly caught my attention, told me what it was and what benefit it was to me.

It’s amazing how we try to complicate things.
I encourage you to try breaking down your campaign to the bare basic benefits and try making more simplified ads and see how it’ll benefit you.
I have used this approach in the past and killed my competition who had expensive flashy ads… until they all started copying me.

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