Yahoo! Advertising Infographic of the Week

What users are doing on mobile devices while watching TV
Yahoo!’s recent Mobile Shopping Framework Study revealed that 86% of mobile Internet users are using their mobile devices simultaneously with TV viewing. A quarter of them say that they browse content related to what they are watching, which presents a compelling opportunity for content providers and advertisers alike to complement the viewing experience on the mobile platform.
Here’s a snapshot of typical mobile internet activities during TV watching (after the jump):

—Dianne Molina

See original post by Administrator