Ad of the Week: VW Academy

Webisodes promote V-Dub autos with the offbeat humor of SNL’s Bill Hader
Volkswagen’s commercials have long been some of the most memorable in the auto space (my sons use the “red one…blue one” series as an excuse to punch each other in the shoulder). That tradition continues in a new series of “Inside the VW Academy” webisodes, in which “Saturday Night Live” cast-member Bill Hader offers wry comments and goofy pratfalls to lighten up an otherwise basic recitation of the Jetta’s, Touareg’s and Tiguan’s features. Buttoned-up product spokesperson Danielle Gumro serves as straight-woman to Hader’s antics, and the duo create a fun banter that doesn’t grate (unlike a certain insurance pitch-woman).

VW has released the first six videos of a planned 18 in 2011. The series, produced by Deutsch Los Angeles, was designed to raise the carmaker’s brand consideration and keep viewers engaged throughout the clips, according to Charlie Taylor, VW’s general […]

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