eBay Resumes Google Ads, But Spends Less

eBay ended its Google boycott earlier this week after just under two weeks of deciding not to buy AdWords ads. The boycott, which was started as a protest to a Google party designed to steal eBay’s customers from under their noses, taught eBay an important lesson: They didn’t need those ads as much as they thought they did. eBay resumed their ad buys, but at a lower rate, after seeing that the millions of dollars they were giving Google could be better spent elsewhere.
Hani Durzy, a spokesman for San Jose, California-based eBay, said his company later on Friday would begin advertising on Google, but at reduced levels than previously. eBay had been buying tens of millions of keyword ads on Google each year.
“I will tell you it will be in a much more limited way than it was before,” Durzy told Reuters. “What we found is […]

Original post by Nathan Weinberg