How do I know if this is a scam or not?

Just got this PM:

Quote:

Originally Posted by Rightg

Ad Network
Hi,
Just read your thread, we’re just about to launch an Online Ad Network: www.adaptive-media.com
We’d love to have you on as our first direct paying advertiser, if you’re happy with that. Give us a try and see how it works out for you
Do you have an email address where we could talk?
Thanks.

If it looks like a rose, smells like a rose, etc. This screams scam to me.
Although, If I just sign up as a CPC Advertiser – I’m only paying for clicks, right? Obviously it could be some kind of scam where they commit click fraud and I have to pay a bunch of money, but other than that, what do I stand to lose?
I’ve only signed up with Google so far (AdWords) as an advertiser, so I’m pretty new to this.
My first inclination is to sign up for and advertise with any […]

See original post by The Duck