Yes, MeasureMap Was Behind The Google Analytics Redesign

I suspected that either MeasureMap was a wasted acquisition, or they were being tasked with fixing the overcomplicated and user-unfriendly interface that Google Analytics bore. As recently as yesterday, I asked “What happened to MeasureMap”? Well, turns out that yesterday’s redesign of Google Analytics, while something most people haven’t seen yet, is a success, was done by those same MeasureMap guys. Why am I not suprised?
MeasureMap was known for having a great-looking interface, and apparently Google saw a solution in it. Took them over a year, but the wait may have been more than worth it. Read Jeff Veen’s blog post about the redesign, and his new job:
It’s been well over a year since Google bought Measure Map and I left Adaptive Path. And wow, have we been busy.
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Well, the waiting is finally over – we can talk about what we’ve been working on all […]

Original post by Nathan Weinberg