YouTube To Add Pre- and Post-Roll Videos

YouTube’s head of advertising, Suzie Rieder, announced last week at AdTech that they will be adding advertising to videos on YouTube. The ads will be of the pre-roll and post-roll variety, that is ads that play before or after a clip.
“We’re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,” Ms. Reider said.

They didn’t say if these ads would be for major companies who put content on the site, like CBS, or for user-generated content to generate some revenue. This is going to be a tricky thing for Google, which doesn’t want to unbalance the “community” building at YouTube, but needs to make some money to justify the giant purchase price.
They need to look at it this way: If I watch an hour of TV, commercials come up about six times […]

Original post by Nathan Weinberg