Google Has Top Brand, Top Website; Microsoft Doesn’t Anymore

Google has been declared by market research firm Millward Brown Optimor as having the most valuable global brand name, taking the number one spot from Microsoft. The top ten, from CNet:

1. Google–$66.4 billion
2. General Electric–$61.9 billion
3. Microsoft–$55 billion
4. Coca-Cola–$44.1 billion
5. China Mobile–$41.2 billion
6. Marlboro–$39.2 billion
7. Wal-Mart–$36.9 billion
8. Citigroup–$33.7 billion
9. IBM–$33.6 billion
10. Toyota Motor–$33.4 billion

Valleywag points out that Google has the lowest marketing spending of any top ten brand by far, at least half a billion dollars less than anyone else, and almost two billion less than GE. That’s because Google doesn’t advertise, pretty much at all, and they’re just fine with that. For now.
Meanwhile, comScore has compiled the website visitor numbers for March 2007, and Google has passed Microsoft to have the most visitors of any website on the internet, winning 528 million to 527 million. That is amazing, to be number one like that. […]

Original post by Nathan Weinberg