Not All Backlinks Are Equal – Here’s What to Look Out For

As you probably all know, the rule of thumb for ranking well in Google search results is: the more backlinks, the better. Of course, that’s not all that matters but it’s a big part of the ranking game with Google.
If you do a ranking analysis for any given keyword, you will notice however, that sometimes pages with a lot of links to them are outrranked by pages with fewer links. Sometimes, this is due to on-page factors, but more often, it is due to backlink quality.
If you have never done any backlink analysis, I strongly recommend installing the free Firefox plug-in called SEOquake. Then, check out some Google search results with SEOquake activated and you quickly get a feel for what makes pages rank.
Back to the topic: not every link has the same value for your website. Here are three factors that determine how valuable a link is:
Page Authority
This is […]

See original post by RightMind