Finding New Uses for Cereal

Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes  (New York Times)According to product life cycle strategy, once a product reaches the maturity stage, where sales from its originally targeted customers have peaked, it is time to think of new methods to grow sales again.  As discussed here, there are several ways to do this but for most consumer products the best method is to persuade customers to consider new uses for the product.

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See original post by Paul Christ