Infolinks vs Kontera – a small experiment

I have registered a website to both Infolinks and Kontera.
I have now seven days of data.
Although Kontera says that results may not reflect the real performance of their ads before 2 weeks and the fact that I used Infolinks parameters to help it target ads (via categories).
But Kontera doesn’t offer the ability to help them target ads, and infolinks doesn’t say that they need 2 weeks before showing their full potential.
So.. from tuesday 24th november to monday 30th november:
Infolinks: 19,443 impressions, 246 clicks (1.29% CTR) makes $35.34 ($1.82 eCPM) so it is a CPC of $0.14
Kontera: 7,699 impressions, 132 clicks (1.71% CTR) makes $7.14 ($0.93 eCPM) so it is a CPC of $0.05
I don’t know why there are so few impressions with Kontera since I made an exact 50/50 between both services. From my log data, Infolinks reflects the true traffic, Kontera underestimates it.
I made the links look exactly […]

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