Ask Running Confusing Billboard Campaign, Or, Google Running Smart Anti-Ask Billboard Campaign

Valleywag writes about a billboard on California’s Highway 101, that reads:
THE ALGORITHM KILLED JEEVES

The reference is about Ask.com, but the question is: Who bought it? Sure, Google is the likely culprit, perhaps as a response to Ask’s “Information Revolution” campaign, but evidence is pointing in the direction of Ask buying it themselves. The evidence: A later billboard apparently reads:
THE ALGORITHM IS FROM JERSEY

Supposedly, the algorithm powering Ask’s current search was built in New Jersey, and Ask’s message is that the algorithm is so good it killed Jeeves. If it’s a pro-Ask campaign, it’s damn confusing. Hopefully this sorts itself out over the weekend.

Original post by Nathan Weinberg