How To Beat Google, The Series

Rich Skrenta is running a series on his blog called How To Beat Google, detailing the strategies needed to defeat Google in the marketplace, and consequently, showing exactly what Google’s competitors are doing wrong. The advice includes:

Duplicating Google is uninteresting and will have no pull
You need to segment the market, create a new category of search
The innovation needs to be in the index, not the interface
Users will not do extra work
You cannot look like Google and expect to beat Google

That, and a lot more (and a lot more analysis) is just in part one. There’s already a look at part one, and I can’t wait for part two.
Personally, here’s how I would beat Google:

Convince Google to buy a top ten website for over a billion dollars
Sue website for a billion dollars
Create massive competitors from the largest corporations on the planet, corporations that buy lots of advertising and […]

Original post by Nathan Weinberg