Example of External Factors Affecting Marketing Decisions

Flu Worries Pump Up Sales Of Hand Sanitizer (NPR)Many marketers spend most of their time worrying about factors they control, such as product and pricing decisions.  But an area of marketing often receiving less attention but whose influence can be significant is the external environment in which a product and company operates.  These environments tend not to be controllable by the marketer.  Here is a good example.  In this case an external factor (a health issue) Read More…

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