Big Companies Still Trying to Figure Out Value of Facebook

Brands Seek Fans on Facebook (BrandWeek)Facebook continues to draw interest from marketers, though some seem more interested than others in using it for promotional purposes.  As discussed in this story, several major brands have jumped in with both feet while others seem to only be dipping their toe lightly into the sea of social network marketing.
Brands are finding themselves in a position similar to that of the new kids at summer camp: they’re anxiously looking for friends.Read More…

See original post by Paul Christ