Redesigning a Brand Logo and Considerations When Offering Discounts

After a short vacation we are back with our look at Highlighted Marketing Stories:

What’s in a New Logo? (Fortune) – Here is a fun slideshow-style article that looks at 12 brands, including some of the world’s largest, and what happened when they changed their logo.  The best part of the article are the stories behind the changes including industry and customer reactions.
But analysts and customers have been critical of the redesign — Xerox’s biggest makeover in forty years. Read More…

See original post by Paul Christ