Word-of-Mouth Spending, Implication of Eye Tracking Research and Bratz Doll Maker Tries Again

Highlighted Marketing Stories:
Word-of-Mouth Spend Hits $1.5 Bil. (BrandWeek) –  Yes, word-of-mouth promotion is big business. While what qualifies as WOM promotion is somewhat hazy the concept has taken off.While most traditional channels saw spending slow, outlays behind w-o-m tactics including buzz, influencer, community and viral marketing grew 14.2 percent in 2008. Food and drink brands led the way, accounting for 30 percent of all w-o-m spending.
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See original post by Paul Christ