Issues in Selling to Wal-Mart and What to Know About Co-Branding

The Profits and Perils of Supplying to Wal-Mart (BusinessWeek) – Gaining distribution in Wal-Mart is viewed by many marketers as being the pinnacle of marketing success.  But that is not always the case especially for smaller firms that do not fully understand what they are getting into.The contract, commonly known as the vendor agreement, outlines the mechanics of how the supplier and retailer will work together. The agreement generally addresses sales and delivery timeframe, arbitratioRead More…

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