The Perfect PPC Advertiser

What qualities would the Perfect PPC advertiser exhibit?
My suggestions would be the following.. not in order of significance…
* Single Publisher/Advertiser interface.
* filtering software so that any identified errors or abuse are removed from system, rather than removing account.
* honesty
* fully audited differential between income from advertisers and payments to publishers.
* great communication skills – i.e. answering emails.
thats just a few…
I look forward to seeing your thoughts.
see ya
ET

See original post by etishere