Create Landing Page that attract visitor to click

Do not invest large sums of money into PPC advertising without first thinking about landing pages. A landing page, often referred to by PPC systems as the target URL or destination URL, is the page that people are sent to when they click a link to your site. In this context, of course, a landing page is a page that a PPC ad points to. A good landing page helps sell; it’s the first step in the process of convincing the visitor to your site to buy from you. Thus, when you point a PPC ad to your site, you don’t, in most cases, want to simply point to your home page. If you sell 100 products, and your ad is pushing a particular product, pointing to your home page is going to lose a lot of people. Imagine Amazon.com running a PPC ad for video games and then landing […]

See original post by atkins17