Affiliate Recruitment Emails – What Affiliates Want to See.

Best Practices for Recruiting Affiliates.
Our previous article on how not to write an email asking an affiliate to join your affiliate program ended up with us receiving a request from a partner to include an article on what they would like to see in such emails, so, the following is a guest article from one of the AMWSO Partners on what they expect , and like, to see in affiliate recruiting emails that they receive from merchants.
Personalization
Your affilate recruitment emails are likely to get a much better response if you include a degree of personalization. They should at least be addressed to the me by name. If possible, include the my domain. I’ve received many recruitment e-mails that say: “I’ve looked at your website and feel you would be a great fit for our program…” I know that is a boilerplate template that has been sent to hundreds of affiliates, […]

See original post by Chris Sanderson