For a research project, I'm looking for best practices for B2B social media strategies.
Executive summary: my question is, do you think that the same social media strategies that work for B2C companies (such as giving out incentives, starting cross media campaigns, adopting a "cool" social media identity and so on) would work for B2B companies, given that there is a different nature of the target audiences and their needs and wants?
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Many companies today use social media to generate…
Debate: Social media strategies that work for B2C companies will not work for B2B companies.

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