How do deal with ” (quotations) in PHP echo feature

Hi,
I remember there is a solution to the problem of quotations when using echo because the echo feature thinks you want to stop the echo but in fact it is part of the essential code.
For example I have an array of names and links. And I want to code it using PHP so that each name is clickable with its respective link.
We all know the code for a link is:
<a href="http://vintageguitarpro.com">Vintage Guitars</a>
Now when I am coding I need to do this:
echo "<a href="" IT DOES NOT LIKE…
How do deal with " (quotations) in PHP echo feature

See original post by MattBOnline