Shopper Expectations

Shoppers’ Great Expectations.
Baynote surveyed 1,000 U.S. online holiday shoppers following Cyber Monday, 2013, to gain insight into consumer behavior and key buying influencers across various retail channels, including physical stores, eCommerce websites, social networks, tablets and mobile devices.
 
While we have no details ourselves on how the AMWSO clients did with their offline sales, it was very interesting to see , where they were tracked, that US based purchases from mobile devices accounted for some 14 % of purchases during December. To top that we have actually seen an increase of purchases from mobile devices to 20% so far in January. These are sales from affiluate web sites through mobile devices, not store apps. Whether this is a case of an people doing some one off purchases on new mobile devices “just to see how it goes”, or whether it is a trend that will continue, we will certainly be interested […]

See original post by Chris Sanderson