Choosing a domain with the keyword or branded name?

Hello ,
I will open a new online store and have a dilemma what to choose domain .
One option is to choose a domain name containing the keyword and the other option is to think of a good name to impose it as a brand .
Imposition as a brand is very difficult and is built over the years . Of course that as optimization and deep presence in search engines takes time , but it seems to me that if there is a keyword in the domain name , then you will have more visitors at the beginning than the…
Choosing a domain with the keyword or branded name?

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