Are guest posts really worth it?

This is a question that I am asked probably once a week from my clients, and it is something I see a lot of online.
Lot of people selling blog posts and then some people buying them, we have all been there. I have paid for blog posts previously and I had never really seen the attraction of it, until I really sat down and thought about what I wanted from the blog post.
Surprisingly I don't care about SEO when it comes to guest posting……
Are guest posts really worth it?

See original post by HorrorMovies