From clipping to clicking – new research looks at the future of coupons

«Cross posted from the Google Commerce Blog
For a generation, clip-and-save coupons in freestanding newspaper inserts (FSIs) were the norm for shoppers. But with the introduction of downloadable, print-at-home, and digital coupons in recent years, shoppers today have a whole new array of op…»   » source  |  + cache
 

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