Custom 404 Error Page: Can it impact the success of your site?

Let’s talk about the 404 error page that is displayed when someone follows an invalid link…
How much time have you invested into this page?
Do you just have a basic 404 page that leaves the visitor wondering where to go next?
Does your page offer a search bar or further navigation to help the visitor find what they were looking for?
How does this relate to the success of a site? Does it matter?
Would getting creative with a custom 404 help keep people on the site?
Check out creative 404s.
http://www.wix.com/blog/2012/09/20-creative-404-pages/

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