If my budget is small, am I better off using a minor PPC player?

Hey Everyone,
So I’m planning a PPC campaign but know that my budget will be smaller than the amount of traffic available but a long shot. Am I better off avoiding Google (my perception is that it is more expensive) and choosing something like 7search or NBCsearch where the cost per click is likely to be lower for the same keywords? Is the quality of traffic significantly worse?
Thanks in advance for any suggestions you have time to make…

See original post by Korak