Link Building: Get Relevant or Die Trying

Hopefully the spammers read this. lol

Quote:

A former member of Matt Cutts’ search quality team was recently quoted as saying:
"?getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR."
Now, the importance of on-topic links and contextual relevancy is really nothing new. But it’s statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to dial up the importance of domain and document-level link relevancy.
But why dial up relevancy? Theoretically, link relevancy helps to:

Continued at: http://searchenginewatch.com/article…-or-Die-Trying
Thoughts?

See original post by snakeair