Can I drive traffic to my Amazon Listing with Adwords ?

Hey Everyone, With Valentines Day coming up quick I want to promote some of my Pearl Necklaces and Bracelets on Amazon as we are updating our website, ( What a stupid move this time of year ).

Anyways I am trying to figure out if using adword to promote my own Amazon listing is against Adwords TOS policy
and then if I can do it should I list directly to a product like like

or am I better off linking to the Amazon Store Webstore Page
http://www.amazon.com/shops/pearlsintime

any Input from those that have been in this same boat would be appreciated, it is very hard to know what affect anything really has as Amazon does exactly share stats with us.
Thanks everyone

Original post by lifeAfterEbay