How to create your “value proposition” (critical first step)

Hey everyone, I'm new to this forum, but look forward to learning from and sharing with others – thank you for the opportunity.
I wanted to take a moment to post a process that my staff and I recently went through to create a "value proposition" for one of our products/services. I've been marketing fitness products online for almost 20 years, but I'm ashamed to say that I've never really gone through the process of truly defining what our value proposition is for anything we've created and…
How to create your "value proposition" (critical first step)

See original post by Chad@FITera