Every now and again we get an affiliate outreach email to our email, usually nothing to shout about, but the one I received last weekend stood out so much that it just shouted out for attention, it was that bad.
It was the ultimate blue print of how not to write an affiliate recruitment email.
Firstly though what did it do right;

It gave a brief and clear break down of the offer
It was short.

Yes that’s about it, so what did it do wrong;

Targeting. If you’re going to send an email to someone in the hope or expectation that they will be interested in the content, then the first order of business is to ensure that the person you are emailing is actually going to have the slightest interest. No point sending an email about selling Business Coaching, to a company that doesn’t have any such content on their site.
No Reply. Seriously, yes this […]

See original post by Chris Sanderson

Every now and again we get an affiliate outreach email to our email, usually nothing to shout about, but the one I received last weekend stood out so much that it just shouted out for attention, it was that bad.
It was the ultimate blue print of how not to write an affiliate recruitment email.
Firstly though what did it do right;

It gave a brief and clear break down of the offer
It was short.

Yes that’s about it, so what did it do wrong;

Targeting. If you’re going to send an email to someone in the hope or expectation that they will be interested in the content, then the first order of business is to ensure that the person you are emailing is actually going to have the slightest interest. No point sending an email about selling Business Coaching, to a company that doesn’t have any such content on their site.
No Reply. Seriously, yes this […]

See original post by Chris Sanderson