Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting

I use FB advertising one or 2 times a month and have to get a new campaign up this weekend. Although this will be rolling out in the next few weeks.

Quote:

Facebook recently announced on their Facebook For Business blog that they will be rolling out new targeting options for video ads.
When creating a campaign in Facebook?s ads create tool, Power Editor and the API, users will have the option to select ?video views? as a new objective to choose from. This is especially useful for for advertisers who specifically want to drive video views as the primary goal of their campaign.

Continued at: http://www.searchenginejournal.com/f…geting/109290/
Any thoughts on this news?

See original post by snakeair