How google penalizes your site

Buying links. Some swear it doesn’t happen, but actual evidence is mixed. Buying links could certainly be seen as an attempt to manipulate PageRank, and therein lies the controversy. If you’ve been buying bad links (and lots of them), your actions could have caught up with you.
Excessive reciprocal links. Swapping links was once an innocent marketing tactic until it started to be abused. If you’ve been exchanging lots of…

How google penalizes your site

See original post by Dragon Knight