How to Manage Campaign for US And Canada

Hi,
I am handling an Campaign with Targeting US, Canada through One Campaign. Problem is this my campaign is running from 22 Jan to till now And I got only 166 Clicks, 18,039 Impressions,
CTR – 0.92%, Avg Pos – 3.3, Conversion rate – 1.81% And Conversion – 3. So how can I Improve my Click and Conversion, Conversion rate. what I suppose to do for Improvements,
Setting :-
Type – Search Network only – All features
Locations – Canada (country) United States (country)
Location options…
How to Manage Campaign for US And Canada

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