What’s google want to seo. what should i do off page submission for my website?

google is update your algorithm dat by day, i m confuse what shoud i do for my website becouse google changes your algorithm everyweek, he update ever panda, penguin, hurmingbird, google say linkbuilding is dead, so what to do seo for your website, google say article is dead, link building is dead so what should we do.

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