Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

Hello,
Has anyone read this article about this warning from Google?
http://searchenginewatch.com/articl…-You-Have-3-Weeks-to-Save-Your-Places-Listing
Knowing how many multi-location businesses have not yet properly engaged in using their local business listings as a marketing tool, I'm curious if this will help wake them up…along with any other business that are passive about using their Local Business Listings as a marketing tool.
A quote…
Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

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