Study Says a Personalized Subject Line is the Key to Email Success

Having problems with your newsletters? Maybe it’s the subject line that’s the issue. Take a look at this blog post when you get a few minutes.

Quote:

Terrific copy, images and deals don?t mean a thing if your customer doesn?t open the email in the first place. Maybe that?s why marketers said that the subject line had the greatest impact when they ran email marketing tests.
According to Experian?s 2013 Email Market Study, personalizing that subject line is the real key.
Great news except that 70% of marketers aren?t sending personalized emails. They are collecting lots of information from customers including…

Continued at: http://www.marketingpilgrim.com/2014…l-success.html
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See original post by snakeair