Google Brings Search Funnels Attribution Modeling Tool To AdWords

I haven’t used Adwords in a year (ok 2 months really) and will look into this the next time I have cash to waste. lol

Quote:

Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel.
Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously to analyze keywords, ad groups and….

Continued at: http://searchengineland.com/google-b…adwords-183237
Any thoughts?

See original post by snakeair