Link Google Plus to AdWords for Higher CTR

This is pretty neat.. Check out the news below.

Quote:

When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions?
I have to say, I’ve been proved wrong. The investment Google has made in social means that it’s here to stay.
Benefits of AdWords Social Extensions
1. Social Proof of your authority
2. Increase trust signals
3. Increase engaged followers on G+
4. Display a personal recommendation (circle connection)
How do I know if a Social Extension is right for me?
Well you won’t know until you try. All PPC managers should try it out to see what the results are: run an AdWords experiment to get objective results.

Continued at: http://www.searchenginepeople.com/bl…igher-ctr.html

See original post by snakeair