How to perform effective internet marketing with limited budget?

Friends – We have developed an gifting website http://www.giftfantasia.com
Here we taking products from Amazon and putting into the right categories so that users can use our filters for narrow down gifts for their loved ones based on age, relationship, occasion, personality, price and discount.
Our product is almost ready. Now the question is how to reach out to millions of people on internet. I know google will help us in some manner but that will be slow.
I need suggestion for effective…
How to perform effective internet marketing with limited budget?

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