«Understanding the true impact of advertising Advertisers have a fundamental need to understand the effectiveness of their advertising. Unfortunately, determining the true impact of advertising on consumer behavior is deceptively difficult. This difficulty in measurement is especially applicable…»   » …

lastminute.com Finds That Traditional Conversion Tracking Significantly Undervalues Non-brand Search Read more »

In the middle of Silicon Valley’s most important week of the current earnings season in, Google and Apple gained on Wall Street as Tuesday’s encouraging tech earnings gave investors hope that Wednesday’s highly anticipated reports would also exceed expectations. See …

Google rises after earnings, Apple gains ahead of highly anticipated report Read more »